Glasswing

A startup venture in a highly fragmented and opaque Logistics sector approached Radicle to create a unique technology-driven offering. After an in-depth study of the sector, Radicle team discovered that it is dominated by generic category-specific branding. Radicle created a brand name that stood out in the segment- "Glasswing",  based on the key value of the company 'Transparency'.

Service

Brand Identity

Client

Glasswing

Year

2017

This unique brand identity was devised by the team taking inspiration from a Truckers’ lives for a fast recall. The Design and Communication gave the brand stark imagery that was also true to the business category.

The App

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.