Features
Internal Scan (Depth Interviews with Key Stakeholders & Employees)
External Scan
a) Consumer / Customer Interaction - Digital
b) Customer Interaction - Depth Interviews
c) Trade interaction - Depth Interviews
d) Influencers - Depth Interviews
Competition Scan & Analysis
Mindmap & Value Inference
Brand Wheel
Includes Defining Brand Attributes, Benefits, Values, Personality & Essence
Brand Name
Brand Positioning
Brand Logo
(Two Creatives Thoughts)
Brand Stationary
Brand Guidelines
Print Ad Campaign (3 Ads Max)
TV Commercial / AV
(Concept & Script Only). Production cost separate as per script & production values
Estimated Minimum Time Period
Price (INR)
payment schedule
Project Initiation Stage
Logo Closure Stage
Project POD Closure Stage
Tamarind
A little sweet and
a little sour, this ingredient is surely addictive to the taste buds.
eScan (3 nos)
-
-
-
-
-
Yes
-
-
Yes
VC & Letterhead
-
-
-
2 Weeks
99,000/-
75%
-
25%
Vanilla
A little sweet and
a little sour, this ingredient is surely addictive to the taste buds.
eScan
-
-
-
-
-
Yes
-
Yes
Yes
Yes
-
-
-
3-4 Weeks
2,75,000/-
75%
-
25%
Cardamom
A little sweet and
a little sour, this ingredient is surely addictive to the taste buds.
Yes
Yes
-
-
-
Yes
Yes
Yes
Yes
Yes
Yes
Yes
-
-
6-8 Weeks
550,000/-
50%
25%
25%
Pepper
A little sweet and
a little sour, this ingredient is surely addictive to the taste buds.
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
-
10-12 Weeks
850,000/-
50%
25%
25%
Star Anise
A little sweet and
a little sour, this ingredient is surely addictive to the taste buds.
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
14-16 Weeks
10,50,000/-
50%
25%
25%
