Gravitas Distilleries was all set to launch their first whisky brand in the market and they needed a strong branding solutions that would mark their strong presence. Radicle partnered with Gravitas Distilleries to launch their first ever brand in a highly competitive Indian Whisky market.
Brand Identity & Packaging
Team Radicle assessed the market and came up with a Brand Identity on one simple insight – that every man needs something that fuel’s his ego, a tribute to his machismo.
Hence, ‘Rangers Barrel’ was created. The packaging also carried the integrity of bold and
crisp tonality of its premium blend.