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Crystal Crop Protection
Indian Agrochemical witnessed substantial growth over the last 5 years but further on, the growth stagnated due to a setback in their Corporate Imagery as it was hailed a generic Agro player with limited specialized offerings.
Radicle was approached to redefine the brand.
After intensive market research amongst Agrochemical Industry, farmers, trade mindset & behaviour, we created Crystal - a rejuvenated Brand Identity & a Brand Strategy for an impactful haul.
Service
Brand Strategy & Identity, Print Ads, Packaging and Collaterals
Client
Crystal Crop Protection
Year
2016
Packaging
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